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The Darlinghurst Business Partnership.
Is an incorporated, not-for-profit group of Darlinghurst business people who advocate strongly for the area.
We believe in community and that locally-run small businesses are vital to the fabric and culture of urban environments.
Our goal is to expose the wonderful communities of Sydney's Eastside to free & independent humans everywhere.
Our primary economic goal is to increase visitor numbers to Darlinghurst, and we have a vision to promote and protect our local culture. This is comprised of our #EastsideSydney Destination Marketing Strategy, our Renew Taylor Square Vision, our Oxtravaganza Mardi Gras event
We have quarterly networking nights which are focused on professional development, in a casual environment.
The DBP has always explicitly acknowledged the economic and cultural value of Darlinghurst’s economy to Sydney and NSW and worked with policy to advance this approach by calling for the explicit recognition, in legislation, of Sydney's culture, entertainment, and innovation precincts.
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Our strategic goals are:
To lead, develop, and encourage collaboration among local businesses and stakeholders
- leadership in executing on a sustainable 24 hour city framework
- increased foot traffic in area
- increased destination traffic into area
- destination development, management and marketing
- increased identity recognition of the area
- increased volume and diversity in businesses
- adapt Oxford St to become a flourishing village ‘high street’, placing the human experience first
2020 is Looking Good.
Due to the crowded nature of social media and people's short attention spans, one of our main strategies is to encourage businesses to collaborate and leverage.
See below for a list of upcoming events of which your business can take advantage. If you are interested in any of the below, please get in touch.
COS + VIVID Face to Face Sessions with local businesses
Early November - Dates for the Matching Grants: Open 23 October to 2 December (for activations to happen between 1 May 2020 to 31 April 2021).
To discuss opportunities to apply for matching grants for business activations throughout VIVID 2020. COS & DNSW will work together to promote a VIVID hub in Surry Hills focused on Devonshire St, Crown St, Oxford St.
#sydneylocal promotion with media partners of events in Surry Hills/ Darlo
Delicious Month Out Festival – throughout the whole month of March. COS will support three retail activations in CBD, Surry Hills & Potts Point. We will work with chamber organisations to ensure all buisnesses are aware of opportunities.
VIVID Surry Hills Hub – ‘where the locals go to experience VIVID. Focus on Vivid Ideas and VIVID Music.
Surry Hills Library will be the anchor of the Hub; staying open late on Thursdays, Friday and Saturdays during VIVID.
Great opportunity for businesses across Surry Hills and Darlinghurst to trade late throughout VIVID (and take advantage of the Matching Grants).
We gratefully acknowledge the City of Sydney for the Business Support Grants that make our projects possible.
We have an involved member's base, and are always looking for more passionate locals to join us. So, if you have an ABN and live or work Darlo then become a member today.
Or add your email to our mailing list and see what we get up to before you commit. Contact phone number. 02 9380 8223
Darlinghurst Business Partnership is a 'Business NSW' Alliance Partner. Once you join us, you get a raft of member's benefits at no extra cost, including 2 hours of free Professional Legal Advice.
The DBP formed in 2005 as a response to the very poorly managed Oxford Street 'Upgrade'. We have been through a number of iterations but have always been and a not-for-profit group of ABN wielders interested in fostering our creative, individualist community. We advocate, do marketing and offer practical support to local businesses.
We like art, culture, communication, advocacy and avoiding foreseeable stupidity.
In March/April 2015, and in response to increased anti-social behaviour experienced by traders in the area, we are rolling out a Street Safety Awareness campaign.
Strategically, we are now operating post a three-year-plan which saw us evolve into a mature, well-functioning organisation with a stable board and a solid, engaged member base or over 100.
We operate a Destination Marketing Strategy which is predicated on the idea that Sydney is addicted to events and icons in the CBD and harbour when what the independent traveller wants is a fine-grained urban culture. Darlinghurst (and Eastside) is that culture and we are only a stone's throw from the CBD.
We also do a yearly Sydney Gay and Lesbian Mardi Gras event called Oxtravaganza. 2020 will be our fourth year, and the event has quadrupled in size since its inception. We run quarterly networking / business development nights that are always so much fun that we forget to take pics. We have recently updated our website, and all the old marketing and media collateral got lost in the transition.
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