Darlo is awesome, we all love it and we really should act like the awesome community we are online too. A neat, effortless way to do this is by using the hashtag #darlo (and/or #darlinghurst #EastSydney) in any of your social media-ings.
With this in mind ...
There are three kinds of people in the world, those who don't know what a hashtag is, those who do and those who couldn't care less*. For those of you in the first or third camps, please read on because in the interests of pimpin' #darlo right proper, we should all add a little hash to our lives.
what is a hashtag?
A hashtag is a marker that many apps (twitter, fb, instagram) use to identify search terms. It would be clever of we Darlinghurst people to start using common hashtags on anything we post to any social media. #darlo or #darlinghurst.
This gives us profile and searchability and will help Darlo stand out online so that when visitors to Sydney have finished eye-balling the Opera House from the top of the Harbour Bridge and are looking for something substantial to actually keep them here, they can come up the hill and find some nice, laid-back people and a coffee, beer, good time, etc …
If this makes sense, you can close this email now. If you are scratching your head and thinking WTF are they talking about, read on ...
The following sets out some basic internetty stuff and can be filed under 'what is a twitter'
Hashtags started on twitter and became so popular (and useful for cutting through the crap) that they have spread out onto the web as a very useful way for collating and searching information.
For example, when one tweets anything to do about politics in Australia one uses the established hashtag #auspol. This means that anyone interested in that subject can find information they might be interested in.
They can also set up notifications and streams based on that hashtag to isolate that topic, it's also how twitter tells what is 'trending' which is what the internet pays attention to.
Likewise, if we all start using #darlo and/or #darlinghurst, we will ultimately be an entity worth searching for online which means people can find us and our businesses with greater ease.
FYI - the @ (when used in front of a word) symbol functions kinda like it does in email, it is an address, if you @darlobusiness, we get a notification, if you get @darlabusinezz wrong, we wont find it, it's an actual address and it has to be exact. So if you intended to tweet @ someone, you would first search them out and generally follow them as well, but you don't have to.
*We know there are more than three kinds of people in the world, this was just a literary device.